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Designed and developed in Sweden​

From a greeting card start-up

- to becoming a global company!

An award winning global franchise company. Founded in Sweden in 1997 by Peter Hallström. Card Group International now has Master Franchise offices in over 40 countries worldwide.

Started in Sweden and then quickly expanded in Europe and the world. When Card Group started in 1997 we only had normal greeting cards in full colour but with no special finishes. 

Started with only greeting cards and then developed with full range of complementry top selling products such as gift bags, wrapping paper, stickers, candles, balloons and party products. Now we are a global company with a local presence. 

We have further developed an enviromently friendly strategy and follow required product safety standards. 

Card Groups World Headquarters are located in Gävle, Sweden, housing an international training-centre, design studios, R&D, administration, production planning/logistics, warehouse and support/management team. 


In-house design studio

“Creating the difference with Next Generation Designs”

In-house design studio


  • An in-house design studio at our Head Office in Sweden.

  • Our team of designers monitor global trends and create all the designs.

  • Only card company that work with trends.

  • We think “out of the box” and beyond the norm by re-inventing the greeting card category in a different way.

  • A trendsetter of new styles and designs for the last 25 years.

Card Group is based upon Master Franchise led operations in each country combining the resources associated with a major international company along with the enterprise and service of the local country Master Franchise operation.

Keyboard and Mouse
Cardgroups Conference
Cardgroups warehouse
Cardgroups showroom
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