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FRANCHISE AND BUSINESS
OPPORTUNITIES AVAILABLE

 THE WORLD'S LARGEST GREETING CARD, GIFT & PARTY AND DISTRIBUTION FRANCHISE

Be in business
for yourself,
not by yourself

Franchising is the chance to own and run your own successful business under an established and market leading franchise brand within greeting cards and gift products and with a proven business system.

Be part of our international chain and join the Card Group family. 

The right decisions have already been made.

As a Master Franchisee/Franchisee, you receive from the very start everything that has taken us many years to develop. 

Your success is our success!

Affärshandskakning

Be a part of our global team

Read more about franchising and your business opportunity

Marble Surface

Build a business in your country.

Marble Surface

Build a business in your local  territory

Marble Surface

If you are interested in selling our products

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An award-winning company with 25 years of success in setting people up in business

Card Group is Sweden’s largest franchise export company with Master Franchisees in more than 40 countries world wide. 

An award-winning company with 25 years of success in setting people up in business.

Card Group supplies over 40 countries worldwide through its network of Master Franchisees and Franchisees. We are expanding into many new markets every year worldwide and therefore we are looking for professional and motivated people who wish to start their own business either as a Master Franchisee or as a Local Franchisee. 

 

We have developed a unique system where you supply retailers with free display units and stock from our full product range  on a no-risk, free consignment basis where the retailers only pay you for what they sell.

Whether you are considering setting up as a Master Franchisee or as a local Franchisee in any country, you can be confident of an effective support package.

Abstrakt pappershantverk

We provide a complete Business Format Franchise System including training, operating manuals, intellectual property rights, know-how, start-up support, on-going support etc. 

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The European Franchise Federation was founded in 1972 as a

not-for-profit association to promote, defend and speak for the franchise industry in Europe. The EFF is now recognized as the leading voice for ethical franchising.

The European Code of Ethics for Franchising sets out how to manage a successful relationship between a franchisor and each of its franchisees.

We practice ethical franchising and follow the EFF Code of Ethics for franchising. Our Franchise Agreements have been written by leading franchise lawyers worldwide.

Card Group is a
certified member of the
Swedish Franchise Association

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We're proud to announce that our company has achieved certification as a Member of the Swedish Franchise Association. This certification underscores our commitment to upholding the highest standards of ethical conduct in franchising.

To become a member of the Swedish Franchise association means that Card group has undergone a comprehensive evaluation led by the association's board and legal experts, ensuring alignment with the 'European Code of Ethics for Franchising'. This involved reviewing franchise agreements, prospectus materials, manuals, and establishing an informative document. Additionally, franchisees were invited to provide feedback on their relationship with the franchisor

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PETER HALLSTRÖM

THE FOUNDER & CEO OF CARD GROUP INTERNATIONAL 

 

Peter Hallström has been involved in franchising since 1976.

His membership of franchise professional bodies is and has been as follows:

MEMBER OF THE ETHICAL COMITTEE

Swedish Franchise Association (2008 – current)

MEMBER OF THE ELECTION COMMITTEE

Swedish Franchise Association (2009 – 2011)

BOARD MEMBER OF THE BOARD OF DIRECTORS POLICY BOARD

European Franchise Federation (2009-2011)

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CAROLINA WINTERLIV 

DEPUTY CEO OF CARD GROUP INTERNATIONAL 

Carolina Winterliv has been involved in franchising since 2002.

Her membership of franchise professional bodies is and has been as follows:

CHAIRMAN OF THE BOARD OF DIRECTORS

Swedish Franchise Association (2023 - current)

VICE CHAIRMAN OF THE BOARD OF DIRECTORS

Swedish Franchise Association (2019 - 2022)

BOARD MEMBER OF THE BOARD OF DIRECTORS

European Franchise Federation (EFF)  (June 2019 - current)

BOARD MEMBER OF THE BOARD OF DIRECTORS

Swedish Franchise Association (2017 - current)

FRANCHISING

Franchising is a successful business format worldwide, all sorts of companies use franchising to expand.
In any city in the world you will see Holiday Inns, McDonald’s, Pizza Hut etc.


•    10 000 franchise brands in the EU with a turnover of $ 300 billion.
•    1 500 franchise brands in the USA with a turnover of $ 868 billion.
•    Essentially franchising is a marketing & distribution system. 

What is Business Format Franchising?

 

Definitions of a business format franchise can be found in the literature published by the International Franchise Association and the European Franchise Federation. This defines a franchise as: A package of industrial property rights relating to trade marks, trade names, shop signs, utility models, designs, copyrights, know-how or patents, to be exploited for the resale of the provision of services to end users. 

The term "know-how" referred to in the definition is defined as a package of non-patented practical information, resulting from experience and testing by the franchisor, which is secret, substantial and identified. What do "Secret, Substantial and Identified mean?

Secret means that the know-how as a body or in the precise configuration and assembly of its compontents is not generally known or easily accessible. It is not limited in the narrow sense that each individual component of the know-how should be totally unknown or unobtainable outside the franchisor´s business. 

Substantial means that the know-how includes information, which is of importance for the sale of goods or the provision of services to end-users. And in particular for the presentation of goods for sale, the processing of goods in connection with the provision of services, methods of dealing with customers, and administrations and financial management. The know-how must be useful for the franchisee by being capable, at the date of conclusion of the agreement, of improving the competitive position of the franchisee, in particular by improving the franchisee´s performance of helping it to enter into a new market. 

Identified means that the know-how must be described in a sufficiently comprehensive manner so as to make it possible to verify that is fulfils the criteria of secrecy and substantiality. The description of the know-how can be either set out in the franchise agreement, or in a seperate document like the manual. 

In summary what is clear from various definitions is that the following four key factors need to be present in a Business Format Franchise

There has to exist intellectual property in the form of a trade mark, trade name and know-how, which is owned by someone and which is secret in the way in which has just been described. 

The right to exploit this intellectual property has to be given by the owner to another person thereby enabling that person to use it subject to regulation and control by the owner. 

There has to be an element of "know-how"/show-how" whereby knowledge possessed by the owner, franchisor, is transferred to the franchisee, thereby enabling him or her to properly exercise the rights granted by the franchisor. 

There has to be payment by the franchisee to the franchisor, usually on an on-going basis and an initial franchise fee, for the continuing exercise of those rights. 

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