Product development

A Winning Concept

Test shops
All new designs and products are market tested before release.

Reports and sales results
All product sales from our retailers worldwide are reported to our Head Office. This enables us to control the performance of each design and product.

Top selection
From the sales results, we decide which designs and products should be produced and sold therefore just proven sellers are marketed.

New products
CardGroup continues to invest in research and development in new product areas that will provide immediate and yet lasting benefits which can be introduced through the network of retailers.

Maximum sales
The result is higher sales and more profits for all retailers and franchisees.

Our unique production and sales strategy
is based on comprehensive and detailed
analysis from reality!

Product development- a key factor
Our expert in-house designers at our Studios
in Sweden are constantly watching global trends.
Ultimately, this ensures  the designs are fresh, innovative and have  a broad variation. Using science, technology and working closely with the test market results they anticipate changing needs and wants to remain a step ahead in developing new collections.

Our creative design and product development team.